Understand the people
Learn who the product is for, what they need and where the current experience gets in the way.
About Red Toque
Experience
put to work.
We bring product thinking, design and development into one collaborative process for websites, apps and digital products.
Founded in 2014The through-line
The work starts with understanding people.
Kelsey Wood founded Red Toque in 2014, bringing together a background in customer service, marketing and psychology. The studio's roots are in community and communication on Vancouver Island.
Today, that experience shapes how we approach websites, apps and digital products: understand the need, keep people involved and make clear decisions as the work develops.
Be clear
Explain the options, tradeoffs and next steps in plain language.
Build together
Keep clients close to the work and make the important decisions together.
Make it maintainable
Leave behind a useful product, clear decisions and a system the team can carry forward.